Tag name: pay per call

What’s Actually Driving Quality in Pay-Per-Call Campaigns?

I’ve been looking at pay-per-call campaigns from both the buyer and publisher side, and one thing that keeps coming up is that call volume alone doesn’t tell you much. A campaign can generate hundred... read more

Posted by Matthew Harris on Aug 21, 2026
How is AI changing the future of Pay Per Call?

I've been noticing more discussions around AI in the Pay Per Call industry lately, and I'm curious how everyone sees it evolving. Some areas where AI seems to be making an impact: AI agents answerin... read more

Posted by Matthew Harris on Jun 23, 2026