How a Pay Per Call Marketplace Works and Why It’s a Game Changer

Posted by Shanaya Raina

2 Replies

1 month ago

A pay per call marketplace connects advertisers, affiliates, and publishers in a single platform, streamlining the buying and selling of inbound calls.

Benefits of Using a Marketplace:

Access to a variety of offers in one place.
Real-time bidding on high-value calls.
Transparent analytics for better decision-making.
Easier scaling without managing multiple network relationships.

By tapping into a marketplace, affiliates can diversify income sources and advertisers can expand reach with minimal overhead.

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Shanaya Raina

Advertisers use strict call filters, real-time monitoring, and quality checks to make sure scaling traffic doesn’t hurt call quality. Good marketplaces also enforce compliance and pause bad sources fast.

4 weeks ago

1

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Sourab Biswas

How do advertisers ensure the quality of calls isn’t compromised when affiliates scale aggressively through a marketplace?

1 month ago

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