Best Ways to Generate High-Quality Pay Per Call Leads in 2025?

I’ve been exploring different strategies for pay per call lead generation, and I’m realizing that driving any call isn’t the same as driving quality calls. A campaign can bring in a lot of volume, but if the leads don’t convert, it’s just wasted ad spend.

From what I’ve researched so far, some of the most common approaches include:

• Local SEO – ranking for “near me” searches and service-specific queries.
• Google Ads & Bing Ads – running targeted search campaigns with call extensions.
• Social Media Campaigns – using click-to-call ads on Facebook and Instagram.
• Landing Pages – building mobile-optimized pages with strong CTAs.
• Call Tracking Software – monitoring where leads are coming from and filtering out low-quality calls.

I’m curious to know what’s working best in 2025.

Question:

For those of you running pay per call campaigns, what’s your go-to method for generating high-quality leads? Do you focus more on paid ads, SEO, or affiliate partnerships?