Meta Ads tips for marketers-what is actually working for you?

Meta keeps changing, and honestly what worked 6 months ago doesn’t always work now. I’ve been following a few simple tips that are giving me better results lately:

• Testing more creatives instead of over-optimizing one ad
• Using simple, clear copy instead of “salesy” language
• Focusing more on problem-based hooks than product features
• Keeping funnels short (less steps = better intent)
• Letting campaigns run longer before killing them
• Using real UGC-style content instead of polished creatives
• Watching lead quality, not just CPL
• Retargeting people who actually showed intent, not just views

These are working okay for me right now — but I know everyone’s setup is different.

What tips are you following?

What’s actually working for you in Meta ads in 2026 — and what’s completely dead for you?

Let’s share real experiences, not theory.