How Is Artificial Intelligence Changing Pay Per Call Marketing in 2025?

Artificial Intelligence is playing a big role in the evolution of pay per call campaigns. From smarter call tracking to predictive lead scoring, AI is helping advertisers, publishers, and affiliates maximize ROI. In this thread, let’s discuss:

• How AI improves call routing and lead quality
• AI-powered fraud detection and compliance
• Using AI for campaign optimization and bidding
• AI tools that help with customer engagement and personalization

Have you started using AI in your pay per call campaigns yet? What results are you seeing compared to traditional methods?